A stranger stumbles across your website. How do you turn them into your next customer? Behold the power of the testimonial…
Psychologists call it social proof, you probably think of it as doing your homework. In the last blog post, I talked about online reviews. Here we’re going to look at using your existing customers’ feedback to create content that will engage, reassure and, hopefully, convert visitors into new customers. Continue reading
You are passionate about your business or product. You could talk for hours about how the idea came about, how you developed it, what your product does, who you’re going to approach for funding… You can win people over with the force of your enthusiasm alone, right?
Then it comes to writing content for your website, brochure, press release, etc. You need to translate that excitement into words for people who don’t know you, and you might never speak to. Here are some easy content writing tips to remember that will keep you on course. Continue reading
