Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience, by Pamela Wilson

“Old marketing? It was like throwing marketing “spears” at a school of fish in the hopes you’d hit one…. Content marketing? It’s like offering some delicious, nutritious bait, and inviting the fish to swim your way.”

Pamela Wilson’s Master Content Marketing promises structure and processes that will help you create customer-winning content over and over again.  And she promises that her approach is a “lazy” one. She begins with an introduction to content marketing and strategy, describes a seven-part creation formula and finishes with how to stay productive in the long term.

Why listen to Wilson’s advice? In 2010, she decided to try her hand at writing and began contributing articles to Copyblogger. By 2015, she had earned Copyblogger’s lead role. She knows how to write content that converts people by the hundreds of thousands. Continue reading →