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Why do I need a website? 10 fantastic reasons to take the plunge

“That sounds great. Ping me your website, and I’ll have a look.”

“Ummmmm…..”

There are lots of reasons you might not have a website yet. Maybe you get plenty of business from referrals today? Or maybe you’re building your business or side-hustle, and you’re not ready to commit the time and money?

Here are 10 fantastic reasons to get on and take the plunge. Future You and your future business will thank you for it. Continue reading

How to embrace online reviews for your business

Love it, loathe it or hide under the bed from it, your customers are going to talk about you. And the chances are that at least some of that will be online.

A government study in 2015 estimated that £23 bn a year of UK consumer spending is potentially influenced by online reviews. With a prize that big up for grabs, focusing some energy on the review process could be great for your profits.

And when it comes to winning over new customers, independent feedback is the magic sauce that will flavour your marketing efforts with authenticity. We’re social animals and busy ones at that, so knowing that a bunch of people already use and value a product reassures us in a way that no amount of corporate description will.

Here are five steps to embracing online reviews for your business: Continue reading