Love it, loathe it or hide under the bed from it, your customers are going to talk about you. And the chances are that at least some of that will be online.

A government study in 2015 estimated that £23 bn a year of UK consumer spending is potentially influenced by online reviews. With a prize that big up for grabs, focusing some energy on the review process could be great for your profits.

And when it comes to winning over new customers, independent feedback is the magic sauce that will flavour your marketing efforts with authenticity. We’re social animals and busy ones at that, so knowing that a bunch of people already use and value a product reassures us in a way that no amount of corporate description will.

Here are five steps to embracing online reviews for your business: Continue reading →