Freelance Article Writer London Amy Boylan

Why your business needs a freelance article writer

What’s the best way to let potential customers know you understand their pain and you’ll solve it far better than your competition?

Tell them?

Far better is to grab them with content that talks to their worries, concerns and questions.

An article is the perfect place to showcase your strengths and experience, without doing anything as tacky as selling yourself. And they’re brilliant for talking about the tough stuff your clients might not want to ask in person.

Here’s the how and why of hiring an article writer to write quality content for you… Continue reading

B2B-copywriting-Fortune-500-Amy-Boylan

What I learned about B2B copywriting in a Fortune 50 executive office

Have you seen The Devil Wears Prada? Anne Hathaway’s all-consuming job as Meryl Streep’s bag-carrier/mind-reader is a real one, and for a while I did it.

For some brief and endless months, I jumped through hoops in the executive office of a Fortune 50 company. Sadly, there was none of the glamour of the fashion industry. Only the daily goal of removing any and all needless-friction from my boss’s life.

The job wasn’t fun, but it gave me an extraordinarily personal insight into how senior leadership make decisions and how to grab (and miss) their attention. Here’s what it taught me about the vital ingredients of business-to-business copy.
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