How to find work after a career break. 6 things you’ll want to know.

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Find job after a career breakMaybe you’ve taken a year or two. Maybe you’ve taken longer. Maternity leave, following a spouse’s job, an international move… All kinds of things could be behind a career break.

This is the first of a three part series, sharing the ocean of advice and resources that I found before I decided to combine my writing and business development loves and retrain as a copywriter. Part one is aimed at you if you know the role you’re looking for. The next two will be about finding a new direction and retraining or starting your own business. Continue reading →

Testimonial why and how to and advertising standards

Powerful testimonials: why and how to, and Advertising Standards

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A stranger stumbles across your website. How do you turn them into your next customer? Behold the power of the testimonial…

Psychologists call it social proof, you probably think of it as doing your homework. In the last blog post, I talked about online reviews. Here we’re going to look at using your existing customers’ feedback to create content that will engage, reassure and, hopefully, convert visitors into new customers. Continue reading →

How to embrace online reviews for your business

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Love it, loathe it or hide under the bed from it, your customers are going to talk about you. And the chances are that at least some of that will be online.

A government study in 2015 estimated that £23 bn a year of UK consumer spending is potentially influenced by online reviews. With a prize that big up for grabs, focusing some energy on the review process could be great for your profits.

And when it comes to winning over new customers, independent feedback is the magic sauce that will flavour your marketing efforts with authenticity. We’re social animals and busy ones at that, so knowing that a bunch of people already use and value a product reassures us in a way that no amount of corporate description will.

Here are five steps to embracing online reviews for your business: Continue reading →

Easy content writing tips, and the magic word

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Simple tips for writing content your customers will love

content writing tipsYou are passionate about your business or product. You could talk for hours about how the idea came about, how you developed it, what your product does, who you’re going to approach for funding… You can win people over with the force of your enthusiasm alone, right?

Then it comes to writing content for your website, brochure, press release, etc. You need to translate that excitement into words for people who don’t know you, and you might never speak to. Here are some easy content writing tips to remember that will keep you on course. Continue reading →